Tag Archives: Nike

Nike: Game Day Social Installation

This digital/social installation goes back a few months now, but a lot of you guys might not have had the chance to see it, with the campaign created out of Asia by Ogilvy Singapore.

Nike Shout was a social installation designed to give fans a real voice, in real-time, on game day. With fans submitting messages of support for their team or favourite player via the Nike Football Facebook App or with #hashtags on twitter, messages would queue in real-time, before being displayed on huge LED displays that run the length of the field, during games.

The installations generated, on average, over 400, twenty second fan messages per game, while helping to increase social conversation by almost 60% and increasing Facebook fans from 360,000 to over 560,000 during the games…


Nike “Zuperfly” New Campaign

Know Ibrahimovic? Well he plays for AC Milan and has just over 1 million fans on Facebook, so I’m assuming her is a half decent player! So if you’re a fan, you can now play Nike’s “Zuperfly” Game, well actually, its more of a virtual experience seeing the guys from Naked Communicationsin Sweden strapped a 360 degree webcam on his back while he played a game of football…

The result? A virtual experience that puts you into Zlatan’s shoes, allowing you to play as the man himself to see if you can make key decisions to score the same 3 goals.


%d bloggers like this: