Tag Archives: iPhone

FRAMED* Digital Art iPhone App

This is a pretty cool concept from design agency Tha Ltd. They have developed Framed* a ‘platform for new art forms’ which lets you display digital art including interactive art, web applications, motion graphics and illustrations on giant screens.

Framed* consists of an iPhone app that links to a 40 inch Samsung LED display, allowing digital works of art to be displayed, you can even manipulate content using a virtual touchpad. The app controls the display, allowing you to select from a range of artworks in the Framed* store which artists can upload their work to.

This project is a collaboration between Yugo Nakamura of Tha Ltd, Yoshihiro Saitoh, interior designer and founder of A-Study Co., Ltd., and Om, Inc., a design and engineering team based in Taipei.

Framed* isn’t widely available yet and we don’t have any details on pricing but you can keep an eye on the latest news and releases on Twitter@Framed_official and on Facebook


More Life in the Dark: iAd

Here’s the first iAd from Diageo UK’s brand Guinness and it looks pretty damn good. This is part of a larger multi-platform digital campaign ‘There’s More Life in the Dark’. The campaign aims to inspire users to enjoy a great night out! Guinness have released this promotional video, created byTullo Marshall Warren, to demonstrate how to engage with the iAd.


Fiat: iPhone App Case Study

Here’s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a stop sign will tell the user all about the new breaking system, a curve ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. For added incentive Street Evo was also a game, hundreds of prizes were hidden in the traffic signs, the first ones to discover them won the prize!

With a small budget Fiat managed to create their largest ever outdoor campaign with over 1,000,000 traffic signs being spotted on week one. The app also directed people to their nearest Fiat dealer via GPS which saw an 82% increase in test drives. What a great way to showcase all the new features of the Fiat Punto Evo.


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