Tag Archives: egypt

FRAMED* Digital Art iPhone App

This is a pretty cool concept from design agency Tha Ltd. They have developed Framed* a ‘platform for new art forms’ which lets you display digital art including interactive art, web applications, motion graphics and illustrations on giant screens.

Framed* consists of an iPhone app that links to a 40 inch Samsung LED display, allowing digital works of art to be displayed, you can even manipulate content using a virtual touchpad. The app controls the display, allowing you to select from a range of artworks in the Framed* store which artists can upload their work to.

This project is a collaboration between Yugo Nakamura of Tha Ltd, Yoshihiro Saitoh, interior designer and founder of A-Study Co., Ltd., and Om, Inc., a design and engineering team based in Taipei.

Framed* isn’t widely available yet and we don’t have any details on pricing but you can keep an eye on the latest news and releases on Twitter@Framed_official and on Facebook


Nike: Game Day Social Installation

This digital/social installation goes back a few months now, but a lot of you guys might not have had the chance to see it, with the campaign created out of Asia by Ogilvy Singapore.

Nike Shout was a social installation designed to give fans a real voice, in real-time, on game day. With fans submitting messages of support for their team or favourite player via the Nike Football Facebook App or with #hashtags on twitter, messages would queue in real-time, before being displayed on huge LED displays that run the length of the field, during games.

The installations generated, on average, over 400, twenty second fan messages per game, while helping to increase social conversation by almost 60% and increasing Facebook fans from 360,000 to over 560,000 during the games…


Anti-Fur iAd Campaign

I know these topics usually cause all sorts of debate, but hold that for just a moment, and enjoy this smart little “mock” iAd for VGT (an association combating animal factories in Austria) in an iPad magazine called Datums. The iAd features a girl modeling a large fur coat, but as you go to swipe past the ad, it leaves a blood mark on the page, when you swipe again, the iAd releases more and more blood onto the page, followed by the associations anti-fur message.


Ben & Jerry’s – Fair Tweets Campaign

Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day… And depending on how many characters you have spare in each tweet, the Ben & Jerry’s Fair Tweets app automatically generates a relevant message to fill that space, and is then posted with each of your tweets!


Fiat: iPhone App Case Study

Here’s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a stop sign will tell the user all about the new breaking system, a curve ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. For added incentive Street Evo was also a game, hundreds of prizes were hidden in the traffic signs, the first ones to discover them won the prize!

With a small budget Fiat managed to create their largest ever outdoor campaign with over 1,000,000 traffic signs being spotted on week one. The app also directed people to their nearest Fiat dealer via GPS which saw an 82% increase in test drives. What a great way to showcase all the new features of the Fiat Punto Evo.


AT&T: Reality Facebook App

You have probably already seen this one a while back, but I wanted to add it to the archives either way… AT&T have created an Augmented Reality “Unboxing” Facebook App for the trio of new Windows 7 phones, letting users experience the latest smartphone features with a layer of seamlessly integrated social content, like friends photos and status updates as part of the Augmented Reality experience, to make it as personalised and engaging as possible.

This is one of the better augmented reality product demo’s I’ve seen, and the first with a neat level of live social integration.


Orange Twitter Campaign

Last week Aden posted a nice like campaign from Orange ‘Predict-A-Chick‘ and this week they have just launched My Royal Plate which is a fun little campaign that takes advantage of the hype surrounding the pending Royal Wedding. The campaign invites users to Tweet a special un-royal moment that they would like to remember to the hash tag #MyRoyalPlate. The best ones then get turned into plates and posted to the lucky plate creators. This is another part of Orange’s ‘The Feed’ which is a series of internet adventures. I love the fun and creative ideas that Orange are using in these little campaigns. A nice idea from the guys at Poke London.


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