Tag Archives: campaign

Top 100 Most Valuable Brands 2011

The WPP comissioned BrandZ report for the Top 100 Most Valuable Global Brands 2011 has been released and here is a video documenting the countdown from last to first place.

There has been plenty of movement this year, in particular, from Apple who rose almost 85% on the back of the iPad to become the worlds most valuable brand, while Google managed to lose 2% dropping to second place, with a value just over $110 Billion USD.

For those who are interested in a little more than just the Top 100 Most Valuable Brands for 2011, the report breaks everything down by industry and region, while also providing some interesting opinion from industry leaders along the way.

Just launched!! BrandZ Top 100 Most Valuable Global Brands. Download full report


Anti-Fur iAd Campaign

I know these topics usually cause all sorts of debate, but hold that for just a moment, and enjoy this smart little “mock” iAd for VGT (an association combating animal factories in Austria) in an iPad magazine called Datums. The iAd features a girl modeling a large fur coat, but as you go to swipe past the ad, it leaves a blood mark on the page, when you swipe again, the iAd releases more and more blood onto the page, followed by the associations anti-fur message.


Real life Facebook Like with Hyundai

well it seems that Renault wasn’t the only brand pushing Facebook “Likes” via RFID at the 2011 AutoRAI Motorshow in Amsterdam this year, with Hyundai deploying a very similar social engagement strategy, linking Facebook accounts to RFID “Like” cards for visitors of their stand.

I wonder if that was a little embarrassing for both agencies / brands involved?! I suspect that this might just become some sort of standard that evolves over the next 12 months at the worlds biggest motorshows… What do you think? Perhaps the only downside to this, if that users won’t want to “connect” their FB accounts to each brands RFID cards, so perhaps the bigger opportunity here is for the motorshows themselves to issue them, along with the scaning stations, to both brands and visitors so we get a real sense of what cars are most liked?


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