Tag Archives: App

FRAMED* Digital Art iPhone App

This is a pretty cool concept from design agency Tha Ltd. They have developed Framed* a ‘platform for new art forms’ which lets you display digital art including interactive art, web applications, motion graphics and illustrations on giant screens.

Framed* consists of an iPhone app that links to a 40 inch Samsung LED display, allowing digital works of art to be displayed, you can even manipulate content using a virtual touchpad. The app controls the display, allowing you to select from a range of artworks in the Framed* store which artists can upload their work to.

This project is a collaboration between Yugo Nakamura of Tha Ltd, Yoshihiro Saitoh, interior designer and founder of A-Study Co., Ltd., and Om, Inc., a design and engineering team based in Taipei.

Framed* isn’t widely available yet and we don’t have any details on pricing but you can keep an eye on the latest news and releases on Twitter@Framed_official and on Facebook


More Life in the Dark: iAd

Here’s the first iAd from Diageo UK’s brand Guinness and it looks pretty damn good. This is part of a larger multi-platform digital campaign ‘There’s More Life in the Dark’. The campaign aims to inspire users to enjoy a great night out! Guinness have released this promotional video, created byTullo Marshall Warren, to demonstrate how to engage with the iAd.


Social Memories Facebook Book App

Don’t you just love it when convergence of the real and digital worlds flip right around the other way? Enter the “Social Memories” Facebook Book App, that allows you to automatically generate a 30 page premium book directly from your Facebook updates, friends and the surrounding social interaction. The Facebook Book App also manages to create all sorts of little infographics on the fly, for example it graphs your status updates vs social response, your most active friends and even the distribution of your connections star signs!

It’s not entirely new, last year I posted about another Facebook Book App that pioneered eactly this, but looking back, the newer “Social Memories” app looks a lot better, pretty cool gifting piece.


Ben & Jerry’s – Fair Tweets Campaign

Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day… And depending on how many characters you have spare in each tweet, the Ben & Jerry’s Fair Tweets app automatically generates a relevant message to fill that space, and is then posted with each of your tweets!


Fiat: iPhone App Case Study

Here’s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a stop sign will tell the user all about the new breaking system, a curve ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. For added incentive Street Evo was also a game, hundreds of prizes were hidden in the traffic signs, the first ones to discover them won the prize!

With a small budget Fiat managed to create their largest ever outdoor campaign with over 1,000,000 traffic signs being spotted on week one. The app also directed people to their nearest Fiat dealer via GPS which saw an 82% increase in test drives. What a great way to showcase all the new features of the Fiat Punto Evo.


AT&T: Reality Facebook App

You have probably already seen this one a while back, but I wanted to add it to the archives either way… AT&T have created an Augmented Reality “Unboxing” Facebook App for the trio of new Windows 7 phones, letting users experience the latest smartphone features with a layer of seamlessly integrated social content, like friends photos and status updates as part of the Augmented Reality experience, to make it as personalised and engaging as possible.

This is one of the better augmented reality product demo’s I’ve seen, and the first with a neat level of live social integration.


Heineken Star Player: Live Football Gaming App

Heineken have just launched a multi-platform gaming app called the “Heineken Star Player”, available on mobile (iPhone only for the moment) and Facebook, with the game placing you at the centre of every UEFA Champions League match, where you can take on friends and indeed the world, as you make big calls for points and prizes, while the game is played on TV.

The app is synced live with each UEFA game, allowing it to challenge you with decisions as they happen, like penalty kicks… Will he score and where top left? Bottom right? This app puts what you are thinking into the palm of your hand, to play against the world. With approximately 86% of people who use mobile Internet, using their phones while watching TV, it’s easy to see the potential success of an app like this, and makes it a very powerful tool for Heineken. Created by AKQA.

Is this the type of app that will de-throne Fantasy Football the world over? Not sure, but I do love it!
This style of real-world digital integration is set to become a gold mine over the next year.


%d bloggers like this: