Death Penalty: Take A Stand Digital Installation

I thought this was a pretty neat digital installation in France’s National Library, helping to raise awareness and generate petition signatures for a movement against the death penalty.

Featuring two large screens mounted on either side of a hallway, one side with a prisoner about to be executed, and the other, a soldier standing tall, aim ready. In between, on the floor, marks a large circle where people are prompted to stand, stopping the impending execution as the installation detects the person with ultrasonic sensors and a weight plate.

The installation also used a QR code on the floor to drive petition signatures instantly as they were scanned… I love the concept.

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Anti-Fur iAd Campaign

I know these topics usually cause all sorts of debate, but hold that for just a moment, and enjoy this smart little “mock” iAd for VGT (an association combating animal factories in Austria) in an iPad magazine called Datums. The iAd features a girl modeling a large fur coat, but as you go to swipe past the ad, it leaves a blood mark on the page, when you swipe again, the iAd releases more and more blood onto the page, followed by the associations anti-fur message.


Ben & Jerry’s – Fair Tweets Campaign

Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day… And depending on how many characters you have spare in each tweet, the Ben & Jerry’s Fair Tweets app automatically generates a relevant message to fill that space, and is then posted with each of your tweets!


Fiat: iPhone App Case Study

Here’s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a stop sign will tell the user all about the new breaking system, a curve ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. For added incentive Street Evo was also a game, hundreds of prizes were hidden in the traffic signs, the first ones to discover them won the prize!

With a small budget Fiat managed to create their largest ever outdoor campaign with over 1,000,000 traffic signs being spotted on week one. The app also directed people to their nearest Fiat dealer via GPS which saw an 82% increase in test drives. What a great way to showcase all the new features of the Fiat Punto Evo.


Real life Facebook Like with Hyundai

well it seems that Renault wasn’t the only brand pushing Facebook “Likes” via RFID at the 2011 AutoRAI Motorshow in Amsterdam this year, with Hyundai deploying a very similar social engagement strategy, linking Facebook accounts to RFID “Like” cards for visitors of their stand.

I wonder if that was a little embarrassing for both agencies / brands involved?! I suspect that this might just become some sort of standard that evolves over the next 12 months at the worlds biggest motorshows… What do you think? Perhaps the only downside to this, if that users won’t want to “connect” their FB accounts to each brands RFID cards, so perhaps the bigger opportunity here is for the motorshows themselves to issue them, along with the scaning stations, to both brands and visitors so we get a real sense of what cars are most liked?


AT&T: Reality Facebook App

You have probably already seen this one a while back, but I wanted to add it to the archives either way… AT&T have created an Augmented Reality “Unboxing” Facebook App for the trio of new Windows 7 phones, letting users experience the latest smartphone features with a layer of seamlessly integrated social content, like friends photos and status updates as part of the Augmented Reality experience, to make it as personalised and engaging as possible.

This is one of the better augmented reality product demo’s I’ve seen, and the first with a neat level of live social integration.


Orange Twitter Campaign

Last week Aden posted a nice like campaign from Orange ‘Predict-A-Chick‘ and this week they have just launched My Royal Plate which is a fun little campaign that takes advantage of the hype surrounding the pending Royal Wedding. The campaign invites users to Tweet a special un-royal moment that they would like to remember to the hash tag #MyRoyalPlate. The best ones then get turned into plates and posted to the lucky plate creators. This is another part of Orange’s ‘The Feed’ which is a series of internet adventures. I love the fun and creative ideas that Orange are using in these little campaigns. A nice idea from the guys at Poke London.


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