The WPP comissioned BrandZ report for the Top 100 Most Valuable Global Brands 2011 has been released and here is a video documenting the countdown from last to first place.
There has been plenty of movement this year, in particular, from Apple who rose almost 85% on the back of the iPad to become the worlds most valuable brand, while Google managed to lose 2% dropping to second place, with a value just over $110 Billion USD.
For those who are interested in a little more than just the Top 100 Most Valuable Brands for 2011, the report breaks everything down by industry and region, while also providing some interesting opinion from industry leaders along the way.
Just launched!! BrandZ Top 100 Most Valuable Global Brands. Download full report
Here’s the first iAd from Diageo UK’s brand Guinness and it looks pretty damn good. This is part of a larger multi-platform digital campaign ‘There’s More Life in the Dark’. The campaign aims to inspire users to enjoy a great night out! Guinness have released this promotional video, created byTullo Marshall Warren, to demonstrate how to engage with the iAd.
I thought this was a pretty neat digital installation in France’s National Library, helping to raise awareness and generate petition signatures for a movement against the death penalty.
Featuring two large screens mounted on either side of a hallway, one side with a prisoner about to be executed, and the other, a soldier standing tall, aim ready. In between, on the floor, marks a large circle where people are prompted to stand, stopping the impending execution as the installation detects the person with ultrasonic sensors and a weight plate.
The installation also used a QR code on the floor to drive petition signatures instantly as they were scanned… I love the concept.