Category Archives: SEO

Nike: Game Day Social Installation

This digital/social installation goes back a few months now, but a lot of you guys might not have had the chance to see it, with the campaign created out of Asia by Ogilvy Singapore.

Nike Shout was a social installation designed to give fans a real voice, in real-time, on game day. With fans submitting messages of support for their team or favourite player via the Nike Football Facebook App or with #hashtags on twitter, messages would queue in real-time, before being displayed on huge LED displays that run the length of the field, during games.

The installations generated, on average, over 400, twenty second fan messages per game, while helping to increase social conversation by almost 60% and increasing Facebook fans from 360,000 to over 560,000 during the games…


KLM Inspire Facebook App

Here is a nice Facebook app from KLM. They have tapped into the Dutch national pride by inviting people to have some fun with Delft blue tiles, which are a big part of Dutch tradition! Users can decorate their profile picture, add an inspirational saying and share with friends by using the KLM ‘Tile Yourself’ Facebook App. Part of this campaign is the chance to see your Delft blue portrait displayed on a real KLM plane which will be flown around the world.

Here is a screen grab of the ‘Tile & Inspire’ Facebook app. It’s a pretty simple app but looks pretty good. It’ll be interesting to see how many people upload their portraits.

Will your face be on one of the new KLM planes? 🙂


The Rise of Social Network Ad Spending

Infographic, Social Media


Real life Facebook Like with Hyundai

well it seems that Renault wasn’t the only brand pushing Facebook “Likes” via RFID at the 2011 AutoRAI Motorshow in Amsterdam this year, with Hyundai deploying a very similar social engagement strategy, linking Facebook accounts to RFID “Like” cards for visitors of their stand.

I wonder if that was a little embarrassing for both agencies / brands involved?! I suspect that this might just become some sort of standard that evolves over the next 12 months at the worlds biggest motorshows… What do you think? Perhaps the only downside to this, if that users won’t want to “connect” their FB accounts to each brands RFID cards, so perhaps the bigger opportunity here is for the motorshows themselves to issue them, along with the scaning stations, to both brands and visitors so we get a real sense of what cars are most liked?


“Infomatics Consultancy” Social Media Profiles

Infomatics Consultancy
www.infomatics-kw.com

– Company Identity Design
– Custom Facebook Profile Design
– Custom Facebook “Welcome” Landing Tab Design
– Twitter Backgound Design
– Youtube Channel Backgound Design
– Email marketing


Google adds +1 button for search

As Google puts it, “The +1 button is shorthand for ‘this is pretty cool’ or ‘you should check this out.'”

You can see +1’s from friends, contacts or anybody, and you have the option to keep your own +1’s public or private.

Before you can use the feature, however; you have to be logged in to your Google account and have a Google profile.

The feature isn’t live yet, but users can activate it if they want to try it. The +1 button will also begin appearing on websites across the Internet.

Google has more details on the feature at its official blog.

 


Facebook vs Twitter

What a year it’s been in the land of social, and in particular, Facebook & Twitter. I won’t bore you with the 1000 statistics every one of you already knows about the growth of Facebook and Twitter this year, but I will show you this nice little infographic from Digital Surgeons, showcasing the breakdown of the 2010 social demographics on Facebook and Twitter, ready for a huge 2011.

At first glance there isn’t a lot in this, but I think it’s interesting t note that 67% of people on Twitter follow a brand (that they will purchase) in comparison to only 51% on Facebook, yet on Facebook 40% of all people follow a brand in comparison to Twitter’s 25%.


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