Category Archives: Online Marketing

The Rise of Social Network Ad Spending

Infographic, Social Media

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Anti-Fur iAd Campaign

I know these topics usually cause all sorts of debate, but hold that for just a moment, and enjoy this smart little “mock” iAd for VGT (an association combating animal factories in Austria) in an iPad magazine called Datums. The iAd features a girl modeling a large fur coat, but as you go to swipe past the ad, it leaves a blood mark on the page, when you swipe again, the iAd releases more and more blood onto the page, followed by the associations anti-fur message.


Real life Facebook Like with Hyundai

well it seems that Renault wasn’t the only brand pushing Facebook “Likes” via RFID at the 2011 AutoRAI Motorshow in Amsterdam this year, with Hyundai deploying a very similar social engagement strategy, linking Facebook accounts to RFID “Like” cards for visitors of their stand.

I wonder if that was a little embarrassing for both agencies / brands involved?! I suspect that this might just become some sort of standard that evolves over the next 12 months at the worlds biggest motorshows… What do you think? Perhaps the only downside to this, if that users won’t want to “connect” their FB accounts to each brands RFID cards, so perhaps the bigger opportunity here is for the motorshows themselves to issue them, along with the scaning stations, to both brands and visitors so we get a real sense of what cars are most liked?


AT&T: Reality Facebook App

You have probably already seen this one a while back, but I wanted to add it to the archives either way… AT&T have created an Augmented Reality “Unboxing” Facebook App for the trio of new Windows 7 phones, letting users experience the latest smartphone features with a layer of seamlessly integrated social content, like friends photos and status updates as part of the Augmented Reality experience, to make it as personalised and engaging as possible.

This is one of the better augmented reality product demo’s I’ve seen, and the first with a neat level of live social integration.


Heineken Star Player: Live Football Gaming App

Heineken have just launched a multi-platform gaming app called the “Heineken Star Player”, available on mobile (iPhone only for the moment) and Facebook, with the game placing you at the centre of every UEFA Champions League match, where you can take on friends and indeed the world, as you make big calls for points and prizes, while the game is played on TV.

The app is synced live with each UEFA game, allowing it to challenge you with decisions as they happen, like penalty kicks… Will he score and where top left? Bottom right? This app puts what you are thinking into the palm of your hand, to play against the world. With approximately 86% of people who use mobile Internet, using their phones while watching TV, it’s easy to see the potential success of an app like this, and makes it a very powerful tool for Heineken. Created by AKQA.

Is this the type of app that will de-throne Fantasy Football the world over? Not sure, but I do love it!
This style of real-world digital integration is set to become a gold mine over the next year.


Volkswagen Campaign

Here is one of the very first branded experiences utilising the new LinkedIn API, and interestingly, it’s for the new Volkswagen Passat campaign in the Netherlands, helping to remind people that its seriously packed full of standard features, just like most peoples LinkedIn profiles!

Volkswagen’s LinkedIn campaign called “LinkedUit” or (LinkedOut) gives anyone who challenges a friend the chance to win a brand new Volkswagen Passat, and all you have to do is have the strongest LinkedIn profile in Holland. Once you connect with the site here, it challenges a chosen connection on education, experience, recommendations and connections to award the LinkedIn victor, and the LinkedOut looser.

The power of this plays to the competitive corporate nature of most humans! So it will be interesting to see how many people connect in the first instance, and the number of challenges launched over the campaign. It looks like this even has buy-in from LinkedIn themselves, which is great to see. Congrats to the guys at Achtung in Amsterdam for doing something very different.


Pepsi Introduces Social Vending System™

Pepsi  launch its Social Vending System, a state-of-the-art networked unit that features full touch screen interactive vending technology, enabling consumers to better connect with PepsiCo brands right at the point of purchase. A prototype of the Social Vending System will debut at the National Automatic Merchandising Association’s One Show in Chicago, April 27-29.

Using digital technology, PepsiCo’s Social Vending System enables any user to gift a friend by selecting a beverage and entering the recipient’s name, mobile number and a personalized text message*. There’s also the option to further personalize the gift with a short video recorded right at the machine. The gift is delivered with a system code and instructions to redeem it at any PepsiCo Social Vending system. When the recipient redeems his or her gift, they’re given the option of either thanking the original sender with a gift of their own or paying it forward and gifting a beverage to someone else.

PepsiCo’s innovative use of telemetry with the Social Vending System also delivers tremendous operational benefits, allowing customers to closely manage inventory levels and delivery scheduling remotely, and easily update digital content online, enabling them to change messaging and media content as needed.


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