Category Archives: Facebook

Nike: Game Day Social Installation

This digital/social installation goes back a few months now, but a lot of you guys might not have had the chance to see it, with the campaign created out of Asia by Ogilvy Singapore.

Nike Shout was a social installation designed to give fans a real voice, in real-time, on game day. With fans submitting messages of support for their team or favourite player via the Nike Football Facebook App or with #hashtags on twitter, messages would queue in real-time, before being displayed on huge LED displays that run the length of the field, during games.

The installations generated, on average, over 400, twenty second fan messages per game, while helping to increase social conversation by almost 60% and increasing Facebook fans from 360,000 to over 560,000 during the games…

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KLM Inspire Facebook App

Here is a nice Facebook app from KLM. They have tapped into the Dutch national pride by inviting people to have some fun with Delft blue tiles, which are a big part of Dutch tradition! Users can decorate their profile picture, add an inspirational saying and share with friends by using the KLM ‘Tile Yourself’ Facebook App. Part of this campaign is the chance to see your Delft blue portrait displayed on a real KLM plane which will be flown around the world.

Here is a screen grab of the ‘Tile & Inspire’ Facebook app. It’s a pretty simple app but looks pretty good. It’ll be interesting to see how many people upload their portraits.

Will your face be on one of the new KLM planes? 🙂


Social Memories Facebook Book App

Don’t you just love it when convergence of the real and digital worlds flip right around the other way? Enter the “Social Memories” Facebook Book App, that allows you to automatically generate a 30 page premium book directly from your Facebook updates, friends and the surrounding social interaction. The Facebook Book App also manages to create all sorts of little infographics on the fly, for example it graphs your status updates vs social response, your most active friends and even the distribution of your connections star signs!

It’s not entirely new, last year I posted about another Facebook Book App that pioneered eactly this, but looking back, the newer “Social Memories” app looks a lot better, pretty cool gifting piece.


The Rise of Social Network Ad Spending

Infographic, Social Media


Real life Facebook Like with Hyundai

well it seems that Renault wasn’t the only brand pushing Facebook “Likes” via RFID at the 2011 AutoRAI Motorshow in Amsterdam this year, with Hyundai deploying a very similar social engagement strategy, linking Facebook accounts to RFID “Like” cards for visitors of their stand.

I wonder if that was a little embarrassing for both agencies / brands involved?! I suspect that this might just become some sort of standard that evolves over the next 12 months at the worlds biggest motorshows… What do you think? Perhaps the only downside to this, if that users won’t want to “connect” their FB accounts to each brands RFID cards, so perhaps the bigger opportunity here is for the motorshows themselves to issue them, along with the scaning stations, to both brands and visitors so we get a real sense of what cars are most liked?


AT&T: Reality Facebook App

You have probably already seen this one a while back, but I wanted to add it to the archives either way… AT&T have created an Augmented Reality “Unboxing” Facebook App for the trio of new Windows 7 phones, letting users experience the latest smartphone features with a layer of seamlessly integrated social content, like friends photos and status updates as part of the Augmented Reality experience, to make it as personalised and engaging as possible.

This is one of the better augmented reality product demo’s I’ve seen, and the first with a neat level of live social integration.


Heineken Star Player: Live Football Gaming App

Heineken have just launched a multi-platform gaming app called the “Heineken Star Player”, available on mobile (iPhone only for the moment) and Facebook, with the game placing you at the centre of every UEFA Champions League match, where you can take on friends and indeed the world, as you make big calls for points and prizes, while the game is played on TV.

The app is synced live with each UEFA game, allowing it to challenge you with decisions as they happen, like penalty kicks… Will he score and where top left? Bottom right? This app puts what you are thinking into the palm of your hand, to play against the world. With approximately 86% of people who use mobile Internet, using their phones while watching TV, it’s easy to see the potential success of an app like this, and makes it a very powerful tool for Heineken. Created by AKQA.

Is this the type of app that will de-throne Fantasy Football the world over? Not sure, but I do love it!
This style of real-world digital integration is set to become a gold mine over the next year.


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