The WPP comissioned BrandZ report for the Top 100 Most Valuable Global Brands 2011 has been released and here is a video documenting the countdown from last to first place.
There has been plenty of movement this year, in particular, from Apple who rose almost 85% on the back of the iPad to become the worlds most valuable brand, while Google managed to lose 2% dropping to second place, with a value just over $110 Billion USD.
For those who are interested in a little more than just the Top 100 Most Valuable Brands for 2011, the report breaks everything down by industry and region, while also providing some interesting opinion from industry leaders along the way.
Just launched!! BrandZ Top 100 Most Valuable Global Brands. Download full report
Here’s the first iAd from Diageo UK’s brand Guinness and it looks pretty damn good. This is part of a larger multi-platform digital campaign ‘There’s More Life in the Dark’. The campaign aims to inspire users to enjoy a great night out! Guinness have released this promotional video, created byTullo Marshall Warren, to demonstrate how to engage with the iAd.
Once you pick up iPad 2, it’ll be hard to put down. That’s the idea behind the all-new design. It’s 33 percent thinner and up to 15 percent lighter, so it feels even more comfortable in your hands.2 And it makes surfing the web, checking email, watching movies, and reading books so natural, you might forget there’s incredible technology under your fingers.
The Ministry of Foreign Affairs State of Kuwait (MOFA) released an iPhone app today on the occasion of Eid Al-Fitr. I’m impressed that they actually released an iPhone app but I would rather have a Ministry of Interior app which would allow me to save my two cars in it and have it automatically check daily if any of my cars received speeding tickets and then warn me with a pop up notification and a beep. Ok maybe that’s asking too much but still a nice little app that would allow me to check my traffic violations conveniently would be pretty cool. Here is the link to the app [Link]
Here are the links to my two apps:
Update: Just noticed something funny in the app. When you click on the Embassy Search link you get a list of countries… but they’re not in alphabetical order. I actually can’t think of an order they’re listed in. I thought they were listed by Kuwait’s favorite countries but if that was the case USA and UK would be higher. By popularity? Don’t think so since Egypt would be much higher on the list. Distance? Nope. Random? Don’t think so since the first few countries are GCC countries. Can anyone figure it out? Here is the way they’re listed: