Category Archives: Advertising, branding

FRAMED* Digital Art iPhone App

This is a pretty cool concept from design agency Tha Ltd. They have developed Framed* a ‘platform for new art forms’ which lets you display digital art including interactive art, web applications, motion graphics and illustrations on giant screens.

Framed* consists of an iPhone app that links to a 40 inch Samsung LED display, allowing digital works of art to be displayed, you can even manipulate content using a virtual touchpad. The app controls the display, allowing you to select from a range of artworks in the Framed* store which artists can upload their work to.

This project is a collaboration between Yugo Nakamura of Tha Ltd, Yoshihiro Saitoh, interior designer and founder of A-Study Co., Ltd., and Om, Inc., a design and engineering team based in Taipei.

Framed* isn’t widely available yet and we don’t have any details on pricing but you can keep an eye on the latest news and releases on Twitter@Framed_official and on Facebook


Nike: Game Day Social Installation

This digital/social installation goes back a few months now, but a lot of you guys might not have had the chance to see it, with the campaign created out of Asia by Ogilvy Singapore.

Nike Shout was a social installation designed to give fans a real voice, in real-time, on game day. With fans submitting messages of support for their team or favourite player via the Nike Football Facebook App or with #hashtags on twitter, messages would queue in real-time, before being displayed on huge LED displays that run the length of the field, during games.

The installations generated, on average, over 400, twenty second fan messages per game, while helping to increase social conversation by almost 60% and increasing Facebook fans from 360,000 to over 560,000 during the games…


Top 100 Most Valuable Brands 2011

The WPP comissioned BrandZ report for the Top 100 Most Valuable Global Brands 2011 has been released and here is a video documenting the countdown from last to first place.

There has been plenty of movement this year, in particular, from Apple who rose almost 85% on the back of the iPad to become the worlds most valuable brand, while Google managed to lose 2% dropping to second place, with a value just over $110 Billion USD.

For those who are interested in a little more than just the Top 100 Most Valuable Brands for 2011, the report breaks everything down by industry and region, while also providing some interesting opinion from industry leaders along the way.

Just launched!! BrandZ Top 100 Most Valuable Global Brands. Download full report


More Life in the Dark: iAd

Here’s the first iAd from Diageo UK’s brand Guinness and it looks pretty damn good. This is part of a larger multi-platform digital campaign ‘There’s More Life in the Dark’. The campaign aims to inspire users to enjoy a great night out! Guinness have released this promotional video, created byTullo Marshall Warren, to demonstrate how to engage with the iAd.


KLM Inspire Facebook App

Here is a nice Facebook app from KLM. They have tapped into the Dutch national pride by inviting people to have some fun with Delft blue tiles, which are a big part of Dutch tradition! Users can decorate their profile picture, add an inspirational saying and share with friends by using the KLM ‘Tile Yourself’ Facebook App. Part of this campaign is the chance to see your Delft blue portrait displayed on a real KLM plane which will be flown around the world.

Here is a screen grab of the ‘Tile & Inspire’ Facebook app. It’s a pretty simple app but looks pretty good. It’ll be interesting to see how many people upload their portraits.

Will your face be on one of the new KLM planes? 🙂


Social Memories Facebook Book App

Don’t you just love it when convergence of the real and digital worlds flip right around the other way? Enter the “Social Memories” Facebook Book App, that allows you to automatically generate a 30 page premium book directly from your Facebook updates, friends and the surrounding social interaction. The Facebook Book App also manages to create all sorts of little infographics on the fly, for example it graphs your status updates vs social response, your most active friends and even the distribution of your connections star signs!

It’s not entirely new, last year I posted about another Facebook Book App that pioneered eactly this, but looking back, the newer “Social Memories” app looks a lot better, pretty cool gifting piece.


The Rise of Social Network Ad Spending

Infographic, Social Media


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