Fiat: iPhone App Case Study

Here’s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a stop sign will tell the user all about the new breaking system, a curve ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. For added incentive Street Evo was also a game, hundreds of prizes were hidden in the traffic signs, the first ones to discover them won the prize!

With a small budget Fiat managed to create their largest ever outdoor campaign with over 1,000,000 traffic signs being spotted on week one. The app also directed people to their nearest Fiat dealer via GPS which saw an 82% increase in test drives. What a great way to showcase all the new features of the Fiat Punto Evo.

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About Artvation Media

Artvation is a full-service interactive and marketing agency that creates award winning design and multimedia solutions. Our talented team of dedicated professionals will bring together your vision and ideas into reality with creativity, technology, and marketing. Artvation has been involved in diverse types of design and Corporate ID, Email Marketing, and Multimedia implementations. View all posts by Artvation Media

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