Heineken have just launched a multi-platform gaming app called the “Heineken Star Player”, available on mobile (iPhone only for the moment) and Facebook, with the game placing you at the centre of every UEFA Champions League match, where you can take on friends and indeed the world, as you make big calls for points and prizes, while the game is played on TV.
The app is synced live with each UEFA game, allowing it to challenge you with decisions as they happen, like penalty kicks… Will he score and where top left? Bottom right? This app puts what you are thinking into the palm of your hand, to play against the world. With approximately 86% of people who use mobile Internet, using their phones while watching TV, it’s easy to see the potential success of an app like this, and makes it a very powerful tool for Heineken. Created by AKQA.
Is this the type of app that will de-throne Fantasy Football the world over? Not sure, but I do love it!
This style of real-world digital integration is set to become a gold mine over the next year.