Media Ads is a new Google AdWords ad model that introduces new ways to target, pay for, and experience video ads on Google.com. Unlike Video Extensions, which simply attaches a video player to your existing AdWords ads, Media Ads is an entirely standalone format designed to put your videos front and center.
Media Ads is still in limited release to major motion picture studios promoting new release features. Over time, Google plan to offer Media Ads to more advertisers in more industries to help them promote their videos on Google.com.
“To start, Media Ads targeting is completely automated. When someone enters a search on Google.com that our algorithms determine is directly related to your movie title (most commonly the title and variations on it), we automatically display your Media Ad at the top of the search results page. Our research shows that when someone searches for a movie title on Google.com, they’re most commonly looking for a trailer. With Media Ads, we’re able to help you ensure that those users find exactly what they’re looking for,” explains Google.
And, “Clicks on Media Ads are charged at a flat rate. This simplified pricing model makes it easier to budget for Media Ads campaign and to know exactly how much an interaction is going to cost.”
Lastly, “Media Ads introduces a new Lightbox media player. When someone plays video either by clicking “thumbnail” or “watch link,” the Lightbox player expands to center of the screen and dims the rest of the page around it. The experience is meant to put the viewer’s full attention on the video and to create a much more theater-like experience,” Google stated.