For the Amsterdam Motorshow “AutoRAI” in 2011, Renault set out to empower car fans to “Like” specific cars as they experienced them live at the show. Guests were prompted to activate a free RFID card and branded lanyard at the Renault Facebook Check-in desk, then connect their Facebook account details to be stored on the card.
Each Renault car was accompanied by a RFID scanning station that was hooked up to an iPad. The scanning stations prompted you to “Like” the car by swiping the RFID card, essentially posting that car and associated content to your FB wall in real time. It reminds me of a campaign I posted from Coca-Cola in Israel this time last year, called the Coca-Cola Village, which was a waterpark that used RFID wrist bands to post each activity or slide to the Facebook walls of everyone at the event. I’m pretty sure that was the very first time that RFID had been integrated with Facebook.
April 26th, 2011 at 5:58 pm
This is made by Blogmij à company from the Netherlands. This is standing in de YouTube video discription. See more info on http://www.Blogmij.nl/Renault our mail them on info@Blogmij.nl
May 1st, 2011 at 8:33 am
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