Magnum Pleasure Hunt: An Digital Product Campaign

Here is the latest global campaign from Magnum, this time to launch the all new Magnum Temptation Hazelnut ice-cream. To do that, they’ve created an Advergame called “Magnum Pleasure Hunt Across The Internet” and it follows the concept pioneered by the Lynx Party Across The Internet campaign, but this is much more Advergame, than the Lynx experience.

Lowe Brindfors teamed up with B-Reel to create the campaign that takes you through about 20 well known websites as you chase Bon Bons, the special ingredient in the Magnum Temptation Hazelnut ice-cream. The idea is to capture all 100 Bon Bons as you join the Magnum Pleasure Hunt Across The Internet, its not easy, but it can be done! Most of all, you’ll enjoy the experience, the creative is great and the production done amazingly well on green screens… Once you are finished the pleasure hunt, its time to load up the leaderboard and challenge your Facebook friends.

While I love the experience and fantastic execution, this concept has been done a few times before. For me, it’s just a little too long, averaging about 5 minutes start to finish… What do you think?

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About Artvation Media

Artvation is a full-service interactive and marketing agency that creates award winning design and multimedia solutions. Our talented team of dedicated professionals will bring together your vision and ideas into reality with creativity, technology, and marketing. Artvation has been involved in diverse types of design and Corporate ID, Email Marketing, and Multimedia implementations. View all posts by Artvation Media

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